Sunday 25 March 2012
Evaluation Question 3: What Have You Learned From Your Audience Feedback?
From my audience feedback, I was able to tailor my products to the interests of my target group. This allowed me to create a film poster, magazine cover, and trailer which my intended group felt was of high quality. To see how the audience feedback helped me during the construction process, click on the links below:
The Construction Of My Film Poster Aided Through Audience Feedback
The Construction Of My Magazine Cover Aided Through Audience Feedback
The Construction Of My Trailer- 1st Draft- Aided Through Audience Feedback
The Construction Of My Trailer-2nd Draft- Aided Through Audience Feedback
The Construction Of My Trailer-3rd Draft- Aided Through Audience Feedback
The Construction Of My Trailer- 4th & Final Draft- Aided Through Audience Feedback
Sunday 18 March 2012
Marketing our Trailer, Film Posters & Magazine Covers
Youtube: http://www.youtube.com/watch?v=mKCa8vl4_rc&feature=youtu.be
We uploaded our trailer onto youtube as it is a good social platform to promote our film becuase it is used by our target group on a daily basis. Moreover, all film trailers are uploaded onto youtube where people can comment freely giving their views and opinions about the trailer. We feel that the comments we receive will be useful if we were to produce another trailer in the furture. Also, as this is a public website, individuals outside of our intended audience group can give us their views too.
Facebook: http://www.facebook.com/profile.php?id=100003708185260&sk=wall
Facebook is a huge platform where one can instantly advertise to millions of people around the world. The global scale allows us to promote our film trailer to intended audiences in many countries. Our group felt that advertising our trailer on Facebook will interest people to watch the trailer and give feedback. Nearly all films create Facebook pages for their films where they include extra information on casts and provide sneak peaks into the fimlimg process such as bloopers. We feel that by following this trend, we are able to raise good awareness of our film trailer.
Twitter: http://twitter.com/#!/thelastlaugha2
Twitter is the latest craze amongst our intended audience who use it, and Facebook, to share their pictures and views. It has become a norm for some people who use it to follow their favourite celebrities and other people. We felt that it would make sense to set up a twitter account where we would be able to update the followers about our trailer. By adding pictures of our magazine covers and film posters, we were able to market our media texts to our target group.
We uploaded our trailer onto youtube as it is a good social platform to promote our film becuase it is used by our target group on a daily basis. Moreover, all film trailers are uploaded onto youtube where people can comment freely giving their views and opinions about the trailer. We feel that the comments we receive will be useful if we were to produce another trailer in the furture. Also, as this is a public website, individuals outside of our intended audience group can give us their views too.
Facebook: http://www.facebook.com/profile.php?id=100003708185260&sk=wall
Facebook is a huge platform where one can instantly advertise to millions of people around the world. The global scale allows us to promote our film trailer to intended audiences in many countries. Our group felt that advertising our trailer on Facebook will interest people to watch the trailer and give feedback. Nearly all films create Facebook pages for their films where they include extra information on casts and provide sneak peaks into the fimlimg process such as bloopers. We feel that by following this trend, we are able to raise good awareness of our film trailer. Twitter: http://twitter.com/#!/thelastlaugha2
Twitter is the latest craze amongst our intended audience who use it, and Facebook, to share their pictures and views. It has become a norm for some people who use it to follow their favourite celebrities and other people. We felt that it would make sense to set up a twitter account where we would be able to update the followers about our trailer. By adding pictures of our magazine covers and film posters, we were able to market our media texts to our target group.
Saturday 17 March 2012
The Last Laugh Trailer- Fourth & Final Draft
This is the final draft of our trailer. We adhered to the feedback from our target group and chose the none diegetic sound they had voted for. This makes our trailer more likely to appeal to the audience as it reflects their likes. We also added lots of shots towards the end to build up a crescendo sequence. The fast pace of the sequence visual creates confusion, builds tension and reflects the turmoil of Nina for the audience. We also added a scene after the title as after analysing existing trailers, we found that a scare right at the end is a common feature of horror trailers. Our audience felt this was effective in shattering Todorov's new equilibrium at the end of the trailer. We added a 'coming soon' card and ending credits as they are a convention of trailers. Our target audience felt that our trailer was now industry standard as a result of the combination of unique tone cards, tense non diegetic sound, a range of shots, and a clear narrative.
Friday 16 March 2012
The Last Laugh Trailer- Third Draft
This is the third draft of our trailer. We added non diegetic sound to the remaining parts of the trailer as our audience had suggested. We showed them two different trailers, as we had two different soundtracks and we were unsure which one to use. It was a unanimous vote that the soundtrack on this trailer was far too dramatic and was not effective for our slasher trailer. The felt that the sound in Kirby's scene did not create a sinsiter tone, it was quite comical and slapstick. We added a scene after the title to increase the duration but our audience still felt that the trailer was short. They suggested we add the crescendo sequence to elongate the trailer.
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